Google AdWords is the safest form of online advertising that our company has ever worked with. Yet two fundamental facts are often overlooked: 

1 - Most companies' Google AdWords accounts are poorly set up, badly configured and inadequately maintained. Despite the fact that many make an overall profit, they may still be wasting money that could be saved in the process, further increasing the ROI.

2 - It is possible to lose money on Google AdWords. It is even possible to make money while simultaneously wasting it.

Unsurprisingly, there is no shortage of people out there offering to help with or manage your Google AdWords account! To help differentiate between the wheat and the chaff, Google introduced their Google Advertising Professional scheme to identify individuals and companies with expert knowledge and experience of Google AdWords.

 All our Senior Technicians are Google AdWords Qualified Professional, and all the juniors have more than two years experience.

 

We go into your Google AdWords account, or receive the proper documentation from you, and follow a detailed and comprehensive 75 point checklist covering your account setup, campaigns, campaign settings, ad group structure and names, budget, targeting, number of clicks, impressions, average position, click through rates, behavioural patterns, use of reporting facilities, change history, ad texts, keywords, matching options and more.

 

We then write-up our findings in a clear, detailed and well-illustrated report. The report is not generated from a template or boilerplate. Nor is it a general Google AdWords report, adapted to be relevant to your account. Every single item and recommendation is created based on your account and situation.

 

The standard delivery time for this report is five to eight working days.
Full access is required to referrer logs and the Google AdWords account. All information is held in the very strictest of confidence.